The Architecture of Creative exhibit
Exhibit Branding
2 Popup Banners
16 Page Catalog
Website Homepage
ID Lanyard
Adobe Illustrator
Adobe InDesign
Typography 4
Client
Deliverables
Platform
This project explores the intersection of graphic design and architecture. To complement both disciplines, I incorporated a strong foundation of geometric grids and elements, along with visually engaging typography, a bright color palette, and dynamic geometric graphics.
Many contemporary designs—both in graphic design and architecture—lean toward black-and-white, minimal, and clean aesthetics. While acknowledging these traditional elements, I wanted to move beyond them and create something more expressive. My goal is for viewers to feel excited about the future of design.
research
Moodboard
Geometric shapes, bright colors, and visualizing interesting branding and layouts.
process
Sketches
Preliminary wordmark explorations
final system
Visual Assets
deliverables
Catalog spreads
back cover + cover spread
inside cover + page 1
interview; page 2-5
Barbara Stauffacher Soloman Feature: page 7-8
Armin Hofmann Feature: page 9-10
typographic spread: page 11-12
inside back cover + page 13
mockup
popups
Flat Website Layout
A collapsible layout format that includes a drop-down make the website layout more interactive and visually interesting.