‘Backbeat’ Typeface Design
Typeface Design
Branding
Adobe Illustrator
Client
Deliverables
Platform
Typography 3
This project explores the intersection of music, typography, and branding through the creation of a custom visual identity for a local coffee shop. Using a selected music genre as conceptual inspiration, I adapted the structure of the Trajan typeface to better reflect the rhythm and expressive qualities of soul and funk music. The customized typography was designed to complement traditional poster styles while establishing a cohesive brand system that connects sound, form, and atmosphere.
research
Moodboard
Background research of old soul and funk music images: typography, poster styles, visual elements, and imagery.
process
Sketches
Preliminary sketches and tracings of original font Trojan. Adding an element of movement and repetition that connects the music genre. Original designs were too similar to the bones structure of Trajan.
BackBeat Regular and Bold
final typeface
final system
Visual Assets
Stationery
deliverables
Branding
