Quail & Olive

Quail and Olive is a small business located in Carmel Valley, CA that specializes in exquisite olive oil and vinegar pairings. As a small business owner, Anni Gerome, was looking for a clear business card redesign to better market herself to her customers. I collaborated with her to create a fresh, clean, and refined design that aligned with her current branding. The project was executed entirely in Adobe Illustrator, where I explored new typography, color palettes, and layout options to deliver a polished final product.

In expanding the project, I was asked to design membership cards that spread information about joining the club as well as creating a Gift card holder.

Business Card Re-Design

Membership Cards

Gift Card Signage

Adobe Illustrator

Adobe Indesign

Client

Deliverables

Platform

Quail & Olive

research

Moodboard

A compilation of olive oil graphics, visuals, branding, and client research. Potential ideas for a newsletter, cookbooks, logos, and packaging.

Original Visual Assets

Updated Visual Assets

part one: business cards

Layout Sketches

During this round of layout explorations, I was attempting to use elements of the logo to create an interesting composition. With these attempts we found that it became busy and began taking away from the information.

Refined Layouts

For this round, changes were made to the layouts due to the increase in information on the cards. There were a few different layout designs attempting different alignments and uses with the logo.

Business Cards

deliverables

Back

Front

Conversion Card

Back

Front

mockups

Business Cards

part one: business cards

Register Membership Information sign

An 8.5in x 5.5in informational brochure to be placed at the register to give insight on membership perks.

mockups

An 4.25in x 5.5in informational brochure to be passed out to customers to encourage joining the membership club.

Membership info card 1

Front

Back

An 4.25in x 5.5in informational brochure to be passed out to customers of neighboring business to encourage guests to come to the store.

Membership info card 2

Front

Back